European equity markets are poised for a positive opening on Friday, building on the gains observed in the previous session. This upward trend is reinforced by encouraging economic indicators from the United States, bolstering investor confidence, while focus remains firmly on corporate earnings. Investor optimism is underpinned by unexpectedly strong US retail sales data for June, alongside robust earnings reports, underscoring the resilience of the world's largest economy. In Europe, notable corporate developments include Norway's Telenor exceeding Q2 forecasts due to strong performance in the Nordic region, and Sweden's Electrolux reporting higher-than-anticipated profits, successfully counteracting increased US tariff costs through strategic price adjustments. On the economic data front, German producer prices fell by 1.3% year-on-year in June, mirroring May's decline and maintaining the steepest drop since September of the previous year. In premarket activity, futures for the Euro Stoxx 50 and Stoxx 600 indices rose by 0.3% and 0.4% respectively.