Sweden’s retail sector saw a marked loss of momentum at the end of 2025, with year-over-year sales growth slowing to 1.5% in December, down from 6.9% in November. The data, updated on 30 January 2026, highlights a significant deceleration in consumer spending as the year closed.
Both figures are measured on a year-over-year basis, comparing each month with the same month a year earlier. While November 2025 still reflected robust annual growth, December’s reading suggests that Swedish households pulled back notably, signaling softer demand in the final month of the year. Investors and policymakers will be watching subsequent releases closely to gauge whether this is a temporary pause or the start of a more sustained cooling in consumer activity.
