Gold may be timeless, but for the Trump family, the digital future is far more lucrative. Over the past year, Donald Trump's inner circle has quietly built a crypto empire generating more than $1 billion in revenue. In an interview with the Financial Times, Eric Trump, the US president’s son, confirmed the figures and suggested that the actual earnings could be even higher. While Donald Trump’s net worth is currently estimated at $7.1 billion, cryptocurrency may well be his digital gold reserve.
At the center of the family’s growing crypto portfolio is World Liberty Financial, a company that has launched USD1, a stablecoin, and WLFI, a native token positioned as a cornerstone of the expanding ecosystem. In a particularly eye-catching deal, the sale of WLFI reportedly brought in $550 million, with buyers including crypto heavyweight Justin Sun and UAE-based Aqua Foundation. Clearly, the appetite for celebrity in the crypto market, especially those branded with the Trump name, remains strong.
Besides, Trump-branded NFTs, once dismissed as a novelty, continue to draw both collectors and critics. The TRUMP memecoin, which is often seen as more of a punchline than a protocol, has also generated hype and attracted attention from the altcoin community.
Therefore, those who thought the Trump business empire was limited to real estate, golf courses, and politics should broaden their view to include blockchain technology and meme coins.
