FX.co ★ World's most expensive brands

Experts note that this year the giants of the IT industry are in the lead among the world's largest companies. This list is headed by the Google corporation with a capitalization of $245,581 million. The mission of the company is to create an extensive base for searching for necessary information.

The second place of the list of global brands is occupied by another well-known corporation - Apple, the leader in the global IT industry in the production of PCs, notebooks, media players and software. The company is a pioneer in the IT industry, its value reaches $234,671 million.

The third place is taken by Microsoft - the largest manufacturer of software for computers, mobile devices, clusters, servers and gaming consoles. The company's capitalization is $143,222 million.

In the fourth place in terms of brand value (with an amount of $139,286 million) is Amazon.com, the world's largest online store with an impressive assortment, selling books, electronics, clothing, sports goods and food.

The fifth place in the list of the most expensive global brands is held by the most popular social network Facebook. It includes over a billion active users, the number of which is constantly increasing, as well as the cost, which is $129,800 million.

The sixth place of this rating goes to AT&T (American Telephone and Telegraph), the largest provider of wireless and telephone communications in the US. The number of subscribers of this network exceeds 150 million, and the name itself is recognized as a synonym for quality. The company's value reaches $115,112 million.

The seventh position among the most expensive global brands is occupied by Visa Inc., the American transnational corporation, specializing in conducting payment transactions. For four years, its shares have been involved in the calculation of the Dow Jones index. The company's capitalization is $110,999 million.

Tencent, the telecommunications company from China with a capitalization of $108,292 million, took the eighth place in the list of high-yielding brands of the globe. The company also supports the national network of fast messaging QQ and the system for text and voice messages WeChat.

The ninth place in this list is given to IBM. The contribution of this corporation to the development of the world of computers is invaluable. Currently, the company specializes in the development and production of supercomputers, high-performance servers, processors and software.

IBM, whose value is $102,088 million, is among the top 10 largest manufacturers of electrical and electronic equipment worldwide. IBM is also engaged in research and consulting.

The last in the top ten best and most expensive brands of the planet is the king of fast food, McDonald's. This brand is popular not only in the US, where it comes from, but also all over the world. The company's capitalization is $97,723 million.