Vietnam’s retail sales climbed 14.7% year-on-year in October 2026, picking up from a 14.1% increase in September. Growth accelerated across the main segments, led by retail sales of goods, which rose 13.7% (up from 13.1% in September) and continued to be the largest driver, accounting for 75.3% of total revenue.
Travel services also posted stronger gains, with revenue up 21.8% compared with 19.2% in the previous month. Other services saw faster growth as well, increasing 15.7% versus 14.5% in September. By contrast, revenue from accommodation and food services eased slightly, rising 19.5% after a 19.7% expansion a month earlier.
On a monthly basis, total retail sales and consumer service revenue advanced 1.0% in October. Over the first ten months of 2026, total retail sales of goods and consumer services reached VND 6,618.9 trillion, up 13.5% from the same period in 2025.
