The Kraft Heinz Company, also known as KHC, announced on Wednesday, an extension of its diverse product lineup with the introduction of five delicious aiolis and sauces in the form of its new Creamy Sauces line.
Creamy Sauces signify the first product line to be inaugurated under the newly rebranded KRAFT Sauces, an initiative that brings together all sauces, spreads, and salad dressings under a single umbrella for the first time.
Simultaneously, KRAFT Sauces has undertaken a major brand overhaul, which involves the first change in its logo in a decade, a striking redesign of its packaging, and the launch of a novel, unified brand platform.
The KRAFT Creamy Sauces line intends to bring these crowd-pleasing sauces to households nationwide, adding a robust flavor punch to timeless culinary dishes, from French fries and sandwiches to onion rings and more. The lineup now includes new flavors such as Smoky Hickory Bacon Flavored Aioli, Chipotle Aioli, Garlic Aioli, Burger Aioli, and Buffalo Style Mayonnaise Dressing.