Roku, Inc. has announced a widened scope of its measurement partnership with iSpot.tv, a company widely recognized in cross-platform TV measurement. The primary aim of this combined initiative between Roku and iSpot is to ensure that streaming TV advertisements undergo fair and accurate measurement. This enhanced analysis will seek to boost the performance and evaluation of adverts run on the Roku platform. Furthermore, it's geared towards aiding customers of iSpot in making high-quality purchasing decisions within the expansive video marketplace.
Louqman Parampath, the Vice President of Product Management at Roku, affirmed that with iSpot's collaboration, they are optimistic about upgrading measurement for the entire ecosystem. This, they believe, will help to deliver better results for advertisers and concurrently increase yields for publishers.
As part of the agreement, iSpot will become a preferred third-party measurement ally for Roku. They will implement Roku's Advertising Watermark and gain access to Roku's authenticated audience data.
