PVH Corp. (PVH) announced on Friday that its premium lifestyle brand, Tommy Hilfiger, has entered into a multi-year partnership with the United States SailGP Team, becoming their Official Lifestyle Apparel Partner.
The partnership will make its global debut at the Season 5 opening of the Sail Grand Prix in November 2024. Renowned for its flying boats, record-breaking speeds, and exhilarating races, SailGP has established itself as a major player in adrenaline sports. The U.S. SailGP Team is led by co-owners Ryan and Margaret McKillen, with Mike Buckley serving as CEO.
Tommy Hilfiger remarked, "By merging high-intensity racing and elite performance with global competition at iconic venues, SailGP is setting new standards in adrenaline sports. Mike Buckley and the U.S. SailGP Team have a distinct vision that extends beyond mere sporting events. Their grit, determination, and innovation are incredibly inspiring. Together, we have the chance to transform the sailing world and offer something unprecedented to fans worldwide."
