Amazon has announced a global rollout of significant discounts and early holiday deals across key categories for its Prime Members as part of the Prime Big Deal Days. This operation is strategically positioned to precede the forthcoming holiday season.
Commencing on October 8, the retail titan offers some of this year's best prices on a select assortment of items spanning electronics, home goods, toys, beauty products, and clothing. Throughout the event, new discounts will be introduced as frequently as every five minutes during select periods.
In a bid to assist customers in initiating their holiday shopping, Amazon is rolling out early deals on high-end beauty brands such as Clinique, Dr. Barbara Sturm, and Kiehl's.
Shoppers can enjoy savings of up to 40% on select electronics from renowned brands like Sonos, Bose, and Samsung, as well as up to 60% on popular toys from brands like Nerf, Star Wars, and American Girl.
Moreover, discounts of up to 50% are available on favored hosting, decor, and home essentials from brands such as KitchenAid, Ninja, Breville, Nearly Natural, and Shark.
Among the Prime Big Deal Days offerings are products from leading brands like New Balance, Dyson, Disney, LEGO, and Barbie; as well as discounts on Amazon-exclusive items from brands such as Beats, Conair, and Casper. Apparel for the entire family will start at just $5, and select toys will be priced under $5.
Additionally, Prime Members can seize savings on last-minute Halloween costumes and accessories from brands like Rubies and Tipsy Elves.
Shoppers can avail themselves of up to 55% off select Amazon devices, skincare and makeup from TruSkin and Bossy Cosmetics, as well as cookware from Staub. Discounts of up to 50% on children's clothing from The Children's Place and Simple Joys by Carter, and on oral care products from Oral-B and Crest, are also available.
The Philips Sonicare power toothbrushes and power flossers are offered with discounts up to 45%, and customers can avail up to 50% off on Ego Power+ products, including Leaf and Snow Blowers.
Further opportunities for savings include up to 50% off popular print books.
Significantly, over 60% of sales within Amazon's marketplace are driven by independent sellers, and Prime members can enjoy substantial discounts on a myriad of products from small businesses during this event.
A novel addition for this holiday season is Rufus, Amazon's AI-powered conversational shopping assistant, which promises to simplify the process of finding the perfect gift and streamline holiday shopping.
Carmen Nestares Pleguezuelo, Vice President of North America Marketing & Prime Tech at Amazon, expressed enthusiasm, stating, "We're thrilled to support Prime members in jumpstarting their holiday shopping with savings on essentials and a wide range of gifts available at some of our lowest prices during Prime Big Deal Days. With fresh deals emerging throughout the event from both top-tier brands and small businesses over more than 35 categories, our carefully curated selection, along with discovery tools like Inspire and Rufus, simplifies getting ahead on holiday shopping for Prime members."
