Stagwell Inc. (STGW), a prominent marketing firm, announced on Monday its acquisition of 'Create. Group', a digital strategy, content, and communications entity based in the Middle East. Details regarding the financial terms of this agreement remain undisclosed.
Mark Penn, the CEO of Stagwell, commented that the integration of Create. Group stands as a significant enhancement for Stagwell in the Middle Eastern market as they aim to drive global digital transformation for their clients.
Additionally, Create. Group will become part of Stagwell's Code and Theory Network, which is structured to assist businesses in navigating the complexities posed by evolving consumer behaviors, emerging technologies, and artificial intelligence.
