In April 2025, Thailand experienced a 1.5% decrease in personal consumption compared to the previous month, deepening from a 0.5% decline observed in March. This downturn was predominantly attributed to diminished spending within the service sector, significantly influenced by reduced expenditures from Thai tourists both locally and internationally. Conversely, there was an uptick in the consumption of durable goods, prominently driven by a boost in passenger car sales during the Thailand International Motor Show. Additionally, spending on non-durable and semi-durable goods experienced a slight increase, supported by higher sales of consumer products, beverages, and imported textiles and apparel. During this period, consumer confidence weakened due to growing concerns over US trade policies, a slowdown in the tourism industry, and ongoing high levels of household and business debt.