Good news came in sight for the fans of the Finnish telecom giant Nokia. The company's management declared determination to hit the market of consumer electronics once again, but in the status of the licensor. Rajeev Suri, the President and Chief Executive Officer of Nokia Corporation, said that the popularity of the brand does not admit of doubt, and, thus, it could become an additional source of income. For example, the trademark will be provided by the producer to those partners who will be interested in it. Most experts believe that the company will not return to the production of smartphones. Most likely, a famous logo will appear on mobile gadgets. In addition, the company's management noted a considerable success in developing of their own cartographic service which has already become very popular among users. They are also going to increase sales of telecommunication equipment. It is worth noting that, according to the terms of the agreement with Microsoft, the Nokia company is not allowed to produce mobile phones under its brand for more than 10 years. As for smartphones, the restriction remains in force up to the fourth quarter of 2016. Considering the given circumstances, Nokia may start selling mobile devices and smartphones under its own brand in early 2017. Experts are closely watching the fate of one of the largest mobile phone manufacturers in the past. Currently, the company almost completely focused on the production of equipment for communications service providers. The company's business in this field is on the rise that allows experts to make such upbeat forecasts for the future. A long-term company's outlook for operating profit margin in telecommunication section was increased from 5-10 percent to 8-11 percent.
