All fans of Hollywood movies have a motive for being joyful. Apple Inc. is reportedly planning to enter the movie production industry. So, motion pictures will be of higher quality and, probably, more advanced in the near future. According to sources close to the matter, the company has held preliminary conversations with executives in Hollywood in recent weeks to figure out their interest in spearheading efforts to produce movies and TV shows. Apple launches production of original video content, which is planned to be provided through their own commercial services. Thus, the company will be able to engage in competition with such providers as Netflix in this field. Despite such a quick turn of events, Apple's fans are focused on annual Worldwide Developers Conference in San Francisco. The new iPhone and a long-awaited news about the Apple TV are likely to be major themes of Apple's Chief Executive Tim Cook's speech. Importantly, the Apple TV was originally introduced long beforehand, but recently rumors about the release of a full-fledged TV with a streaming have repeatedly appeared. It was reported this year that representatives of Apple Inc. are actively holding negotiations with content providers for realization of this large-scale project. The company's revenue for the third fiscal quarter totaled $49.6 billion and net profit came in at $10.7 billion. Last year, revenue amounted to $37.4 billion and net quarterly profit was $7.7 billion.