Only the world’s most popular game can undermine the invincible positions of the world’s most popular social network. Facebook and Pokemon Go app started a fight over user attention.
Overwhelming popularity of the augmented reality game could reduce Facebook’s market value by roughly 150 billion dollars in two years, according to Citron’s Andrew Left. The expert is sure that the social media giant will lose ground as Pokemon Go excites more and more interest. New apps appear regularly, and Facebook users may leave it if they have a better alternative. The largest social networking service also faces increased competition from Snapchat message application. Mr. Left bets against the social network as it "is losing an extensive amount of relevancy." Facebook’s popularity is retained only by loyal users.
The situation with image messenger Snapchat and multi-user game Pokemon Go based on popular namesake series shows that Facebook falls behind when it comes to going into proper competition against innovations.
