Apple is still the most world's valuable brand. The company with its $185 bln tops the Millward Brown Optimor's list. The second place is occupied by Google with a value of $114 bln. IBM, which follows Google, is estimated at $112 bln. Microsoft is also in top 10, the company is valued at $69.8 bln.
The main rival of Apple in the multi-functional mobile devices Samsung Electronics is just number 30. Its high funds allocated to the brand promotion and the overall growth in value let the company gain just $21.4 bln, and it managed to defeat the most popular social network Facebook with $21.3 billions.
The Russian companies are also in the BrandZ' list. According to the specialists, the largest telecommunication operator MTS came in at $10.6 bln. The value of one of the leading banks in Russia, Sberbank, is calculated at $12.6 bln that brings it the 82nd position.
The Apple leadership is explained not only by the commercial success, but also by the preferences of people all over the world for the brand's output.
