Thanks to the birth of only one baby, the UK economy is expected to gain extra £250 million. The royal successor turned out to be the golden baby indeed: according to estimates, domestic sales of souvenir articles have already reached the record-setting figures. While celebrating the Prince of Cambridge’s birth, the British have spent three times more, than in the course of the festive occasions in honor of the newly born princes William and Harry. Perhaps, it is the royal family, being the most promoted brand of Foggy Albion, who attracts thousands of visitors to London; hence pompous events in the throne circle have always brought profit to the country. The birth of the lawful throne heir is supposed to yield extra revenue in the amount of £243 million ($380 million) to the UK economy. Champagne alone was sold in the quantity of 3 million bottles; besides, while rejoicing the big event, 5 million people more drank alcohol worth $95 million and also spent $38 million on food. Souvenir sales outside the UK brought a return of $56 million more for British retailers. “The birth of the royal baby will have a limited yet overwhelmingly positive effect on UK growth,” Howard Archer, chief UK economist at IHS Global Insight, noted. The prince has every chance to make his contribution to the economy’s recovery since the first days of his life. Although, the newly born baby has not managed yet to outpace the newly married parents in terms of the total cash inflow to the state treasury. The wedding of Kate Middleton and Prince William in 2011 gathered thousands of tourists who ensured the capital inflow in the amount of $357 million. The total amount of the receipts following the wedding was equal to almost $1 billion.
