In the light of the coronavirus pandemic, many companies, from small and medium-sized businesses to big enterprises, are facing financial struggles that make them forget about the reputation they have been building up for years. Even American Airlines, the major US carrier, was hit by the coronavirus crisis. At the moment, the company’s management is engaged in dismissing its personnel in order to receive financial aid from the state. Thus, the company has urged its employees to take new extended leaves that can last up to two years or early retirement packages even though carriers are prohibited from firing workers until October under the terms of the federal payroll support. At least 25,000 people are to receive notice from American Airlines that they can be furloughed. It has been a compulsory measure since the company’s revenue in June was down more than 80% from a year ago. Airlines across the world have confronted similar problems as well. For example, Lufthansa, the largest airline in Europe, at the beginning of summer, announced its plans to lay-off around 26,000 of staff due to the suspension of travel and transportation amid the coronavirus pandemic.