According to analysts, if someone wants to get a multi-million audience on TikTok as well as an impressive income, they should be aware of actual trends. Svetlana Butyanova, the head of TikTok's marketing in Eastern Europe, pinpoints that not only young bloggers can earn money on the platform but also leading brands.
Launched as a regular video-sharing app, the vastly popular social media platform, TikTok, has already turned into an effective tool for promoting brands of companies and individuals. Experts believe that the reasons for TikTok's overwhelming popularity among large corporations and advanced startups can be explained by two key factors: the widespread use of smartphones and the clip thinking phenomenon.
The development of innovative technologies and the growing popularity of social media platforms have been the main catalysts for the formation of clip thinking. What is clip thinking? It can be characterized by fragmentation, speed, superficiality as well as the predominance of visual perception. TikTok content producers take advantage of these features that appeal to the new generation by making short videos for the audience.
Many users view TikTok on mobile devices, which are an essential part of modern life. Curiously enough, in 2017, video accounted for only 59% of global mobile traffic. Nowadays, the situation has changed. Video is predominant among the TikTok audience. According to experts, this figure will increase to 79% by 2022.
TikTok largely consists of 15-second videos that fit perfectly into key global trends. The video platform provides bloggers and businesses with excellent advertising opportunities. To effectively promote some product, it is enough just to make a short trendy video, experts emphasize. An important component of effective promotion is the rejection of traditional advertising formats. On TikTok, startups or major brands can make a fascinating video that may interest the consumer.
