The popular microblogging service Twitter has reported an increase in its revenue in the second quarter. It was $312.2 million, mainly because of contribution of its advertising tools revenues (up 129% to $277 million).
The lion's share (81%) of the corporation’s sales falls to the segment of mobile advertising. Twitter sales department almost doubled its sales to $313.2 million. Meanwhile, analysts had expected no more than 282.8 million dollars. After the publication of the quarterly report, Twitter shares jumped by 30% on the New York Stock Exchange. The company's securities have risen to 50.01 dollars per share on the positive data.
"Our strong financial and operating results for the second quarter show the continued momentum of our business," said chief executive Dick Costolo. As for the current quarter, Twitter say it is going to get revenue in the range of $330 million to $340 million. However, experts are less optimistic predicting $323.1 million. In total, this fiscal year, the company plans to raise $1.31-1.33 billion.
Twitter posted a net loss of $144.6 million or 24 cents per share, in the April-June period. That compares with a loss of $42.2 million, or 32 cents per share, a year earlier.
Mobile advertising revenue was $224 million, or 81% of the quarter's total ad revenue. This year figure has more than doubled because of the Brazil World Cup, according to experts.
