Fox Corporation (NASDAQ: FOXA, FOX) has announced an expanded partnership with FreeWheel, which will enhance ad insertion capabilities and introduce new co-developed targeting technology. Under this extended agreement, FreeWheel will serve as FOX's primary ad-serving partner across the entire One FOX enterprise. This long-term deal builds upon the previous collaboration between FreeWheel and FOX, offering synergistic benefits for advertisers engaged with both entities.
Leveraging its portfolio, including the Beeswax platform, FreeWheel will create a unified pool of premium video ad inventory across the One FOX portfolio. This strategic move will make premium video ad space more directly accessible to marketers utilizing FreeWheel's technology.
