Mondelez International (MDLZ) and Lotus Bakeries have announced a strategic partnership aimed at expanding the Lotus Biscoff cookie brand in India. Mondelez will utilize its extensive distribution network and strong market presence within the country to manufacture, market, distribute, and sell Biscoff cookies.
In addition, the partnership will see the development of new chocolate products that blend the distinctive taste and texture of Biscoff with Mondelez's well-known chocolate brands, such as Cadbury and Milka. These co-branded products are initially set to launch in early 2025, with the rollout starting in the United Kingdom under the Cadbury and Biscoff brands, and in Europe with the Milka and Biscoff brands. There is also potential for these products to be introduced to other global markets.
Lotus Bakeries, headquartered in Belgium, is a prominent player in the natural snacking segment. Its extensive portfolio includes brands like Lotus, Biscoff, nakd, TREK, BEAR, Kiddylicious, Peter's Yard, Dinosaurus, Peijnenburg, and Annas.
