7-Eleven, Inc., which operates over 13,000 convenience stores, has announced the launch of a new Slurpee drink flavor, Coca-Cola OREO Zero Sugar, ahead of its annual Slurpee Day celebration.
The Irving, Texas-based retailer confirmed that this limited-time Slurpee, featuring Coca-Cola and OREO, will be available exclusively at participating 7-Eleven, Speedway, and Stripes locations across the United States.
This new flavor release coincides with Coca-Cola and OREO's introduction of two limited-time treats: Coca-Cola OREO Zero Sugar and the OREO Coca-Cola Sandwich Cookie, both of which are also available at 7-Eleven, Speedway, and Stripes nationwide.
The Coca-Cola OREO Zero Sugar Slurpee is described as an innovative twist on the popular Coca-Cola Slurpee, combining the classic, refreshing taste of Coca-Cola with hints inspired by OREO sandwich cookies.
Dennis Phelps, Senior Vice President of Merchandising (Vault and Proprietary Beverage) at 7-Eleven, stated, "We are excited to partner with Coca-Cola and OREO to create a unique Slurpee experience that will delight our consumers. This collaboration merges the snack aisle with the Slurpee machine, offering customers a delectable and memorable treat."
In addition to the national rollout, one Dallas-area 7-Eleven will host an exclusive tasting event, dubbed The Besties Restie Stop, to celebrate the Coca-Cola and OREO partnership.
Customers across the country can also enjoy the convenience of having their Slurpee drinks delivered straight to their door through the 7NOW Delivery app in the U.S.