Build-A-Bear Workshop Inc. (BBW) has announced the launch of an expanded Halloween collection as part of its "OctoBEAR" celebrations.
On Tuesday, October 1st, the company is also bringing back the beloved Pumpkin Kitty, a make-your-own offering that has been eagerly anticipated. Both kids and adults with a fondness for whimsical creations can look forward to crafting Pumpkin Kitty at participating Build-A-Bear Workshops across the United States, Canada, and the United Kingdom starting tomorrow, October 1st.
The trend of "kidulting," where adults purchase items traditionally aimed at children, has been on the rise for several years. According to recent data from Circana, adults aged 18 and older have now become the largest segment in the toy industry, generating more revenue than the 3-5-year-old age group.
