Quad/Graphics, Inc. (QUAD), a prominent marketing firm, announced on Tuesday its agreement to divest the majority of its European operations to Capmont GmbH, a German private investment firm, for 41 million euros. The transaction is slated for completion by the end of 2024. The proceeds from this sale are intended to be utilized in reducing the company's debt and making strategic investments aimed at enhancing its Marketing Experience (MX) offerings.
Joel Quadracci, Chairman of Quad, emphasized that this move is in line with the company's strategic objective to refine its business portfolio to propel growth as a leading marketing experience entity.
This transaction encompasses all personnel and facilities within Quad/Graphics Europe, including its print and ink-manufacturing locations and the Peppermint agency based in Poland. It also covers Quad POS, alongside Marin's International SAS, which maintains a presence across Europe.
It is important to note that Quad's shared services staff in Poland, who are instrumental in supporting the company's integrated marketing platform across the Americas, will not be part of this deal.
