The H'ART Museum in Amsterdam and Aegon Ltd have announced the launch of a strategic partnership commencing on January 1, 2025, and initially planned for a two-year duration.
Aegon highlighted that this collaboration aligns perfectly with the H'ART Museum's esteemed positioning as a hub of art collections, and its associations with globally renowned museums, such as the Smithsonian American Art Museum in Washington, D.C., the British Museum in London, and the Centre Pompidou in Paris. These associations complement Aegon's international strategy.
Lard Friese, CEO of Aegon, stated, "We are thrilled to embark on this new partnership with the H'ART Museum in Amsterdam, which coincides with Aegon's upcoming transition to our new headquarters at the World Trade Center Schiphol, set for mid-2025."
