Dentsply Sirona (XRAY) has announced its intention to revamp the Byte business framework, centering it on treatments that incorporate enhanced in-person dentist supervision. The company is currently reassessing its market approach and economic strategy, with plans to harness collaborative efforts between direct-to-consumer demand generation and dental professionals, capitalizing on Byte's core strengths. Additionally, the company aims to broaden digital management of the customer journey throughout its aligner range and leverage Byte's expertise to further improve customer service and marketing strategies.
Dentsply Sirona emphasized that it will not be reinstating the at-home Byte Aligner Systems and Impression Kits. However, it remains committed to supporting current patients using Byte Aligner systems who do not have any treatment contraindications.
