Aurora Mobile Ltd. (NASDAQ: JG) announced on Friday that its subsidiary, EngageLab, a provider of multi-channel user engagement solutions, has entered into a strategic partnership with StardustTV, a global platform for short dramas and movies. The financial terms of this agreement have not been disclosed.
Aurora, renowned for its customer engagement and marketing technology services in China, stated that EngageLab is set to enhance daily active users through utilizing advanced features like tagging functionality, time-zone-based and multi-lingual push notifications, along with scheduled messaging. These enhancements aim to bolster the user experience and drive global growth.
On the Nasdaq, Aurora's shares concluded the trading session at $6, a decline of 9.64%.
