In a surprising turn for Turkey's tourism industry, February has seen a year-on-year decrease of 5.34% in foreign arrivals, according to the latest data updated on March 21, 2025. This stark drop comes after a relatively stable January, which noted a 6.10% increase compared to the same month in the previous year.
This reversal could signal challenges for Turkey's travel and hospitality sectors, which had hoped for a continued upward trend following January's positive figures. The year started strong with expectations that Turkey would maintain its growing appeal to international tourists, bolstered by its cultural riches and diverse attractions.
Analysts are currently deciphering the factors behind the February dip, which may range from geopolitical shifts to changing travel preferences. As the country braces itself for the upcoming holiday season, stakeholders hope that March data can provide relief to an industry eager to balance these fluctuations and regain momentum.
