In February 2025, Thailand experienced a 0.9% increase in personal consumption compared to the previous month, marking a deceleration from January's 1.1% rise. This growth was largely propelled by heightened consumption of non-durable goods, particularly due to increased electricity and fuel usage. Semi-durable goods maintained their levels, while durable goods saw a decline as car and motorcycle sales weakened, offset somewhat by an increase in truck sales. Service consumption saw a downturn, particularly in the hotel and restaurant sectors, which was influenced by a reduction in foreign tourists. Consumer confidence declined amidst concerns over US trade issues, geopolitical tensions, and elevated living expenses.