The latest data on U.S. retail sales indicates a deceleration in growth for the month of November 2025. The growth rate in retail sales has eased to 3.30% from the 3.47% observed in October 2025, according to data updated on January 14, 2026. These figures reflect the year-over-year change, comparing each month's sales performance with the corresponding month the previous year.
Despite the slight deceleration, retailers remain optimistic as the holiday shopping season continues to drive consumer traffic. The current rate, though slightly lower than the previous month's, still represents a solid foundation of consumer engagement.
Economists note that the retail sector is navigating through a challenging economic climate marked by inflationary pressures and changing consumer behaviors. A measured response in consumer spending could signal a period of cautious optimism, offering a more balanced outlook for the coming months. Retailers are closely monitoring these trends as they prepare for upcoming economic shifts and consumer demands.
