U.S. retail sales momentum strengthened in early July, according to the latest Redbook data, signaling resilient consumer demand despite broader economic uncertainties. The Redbook Index, which tracks same-store sales at large U.S. retailers, rose 11.5% year-over-year as of 07 July 2026, up from a 10.5% annual increase in the prior reading.
The data, measured on a year-over-year basis, compares the change in sales for the current month to the same month a year earlier. The previous figure reflected the change in the prior month versus its year-ago counterpart. The acceleration from 10.5% to 11.5% suggests that U.S. consumers have continued to spend at a robust pace, potentially supporting overall economic activity and retail revenues as the third quarter gets underway.
