FX.co ★ 10 most expensive brands of 2018

1. Apple

Cost: $214,480 million

Annual dynamics: +16%

Apple Inc. is one of the world's leading manufacturers of computers, laptops, smartphones, media players, and software. This year, the market value of Apple Inc. has surpassed the mark of $1 trillion for the first time.

Apple Inc. is rightfully considered to be a trendsetter and the founder of new trends in IT industry. Due to a combination of innovative technology and unique design, the company has reached a cult-like status in the consumer electronics industry.

2. Google

Cost: $155,506 million

Annual dynamics: +10%

The name of the most popular Google search engine in the world comes from the English word "googol", a mathematical term for the figure 1 followed by 100 zeros. The name reflects the company's purpose - to create an infinite number of databases to search for information.

Google is part of the American holding company Alphabet Inc, one of the world's largest companies in the field of Internet search, cloud computing, and advertising technology.

3. Amazon

Cost: $100,764 million

Annual dynamics: +56%

Amazon.com, Inc. is an American company, the largest online retail store in the world in terms of turnover. It started its activities with the sale of books, audio and video products, after which Amazon was one of the first in the world to grow into an online store focused on the sale of consumer goods.

Today, Amazon.com offers dozens of different categories of goods, including electronics, clothing, sports equipment, and food. Amazon ranks among the three most expensive companies in the world. The company's capitalization achieved $1 trillion in 2018.

4. Microsoft

Cost: $92,715 million

Annual dynamics: +16%

Microsoft Corporation is one of the world's largest manufacturers of software for personal computers, game consoles, PDAs, and mobile phones. The company's market value currently amounts to $850 billion.

5. Coca-Cola

Cost: $66,334 million

Annual dynamics: -5%

Soft drink Coca-Cola is sold in more than 200 countries around the world. Analysts believe that about 94% of the world's population has ever heard of the Coca-Cola brand. The exact formula of Coca-Cola is protected by commercial confidentiality, the original copy of which is stored in the main vault of SunTrust Bank in Atlanta, USA.

Coca-Cola Company is the world's largest producer and supplier of concentrates, syrups, and non-alcoholic beverages. The company's market value is almost $200 billion.

6. Samsung

Cost: $59,890 million

Annual dynamics: +6%

Samsung Group is a South Korean manufacturer of high-tech components, telecommunications equipment, household appliances, audio and video devices.

The peculiarity of the concern's work is the implementation of a full cycle of electronics production, ranging from the extraction and processing of resources to finished products. At the same time, the company's main revenue is generated from the electronics industry.

Samsung can be translated from Korean as "three-star" or "three stars", which, according to the company's founder, symbolizes something "big, numerous, and strong."

7. Toyota

Cost: $53,404 million

Annual dynamics: +6%

Toyota Motor Corporation is the largest automotive public company in the world, as well as the largest public company in Japan.

Toyota is the first company that has launched the mass production and sale of hybrid cars. Currently, the firm is actively promoting their use.

8. Mercedes-Benz

Cost: $48,601 million

Annual dynamics: +2%

Mercedes-Benz is a trademark of the Daimler AG automobile concern, which produces premium-class cars, trucks, buses, and motorcycles.

This automotive brand is one of the most recognizable in the world. This is one of the largest companies in terms of turnover in Germany. The market value of the concern is $63.3 billion.

9. Facebook

Cost: $45,168 million

Annual dynamics: -6%

Facebook is the largest social network in the world, which includes more than a billion active users, whose number continues to grow.

Facebook is ranked in the top five most visited sites. The market capitalization of Facebook Inc is $454 billion. However, since the beginning of this year, the company's share price (NASDAQ: FB) has fallen by 8.7%.

10. McDonald`s

Cost: $43,417 million

Annual dynamics: +5%

McDonald's Corporation is one of the world's largest fast food restaurant chains operating under the franchise system. According to the study of Morgan Stanley, it is the most visited fast food restaurant among young people in the USA.

The market value of McDonald's Corporation is $130 billion. In 2018, the company's stock price (NYSE: MCD) increased by 5.12%.