The AIB Ireland Services PMI dropped to 50.9 in July 2025, a slight decrease from 51.5 in June, hitting its lowest point since January 2024, primarily due to a deceleration in employment growth. The rate of job creation was the most subdued in the current six-month hiring growth period and fell below the long-term survey average. The increase in new business was marginal, marking one of the slowest growth rates since the surge that began in 2021. Growth in output and new business was observed in only three of the four tracked sub-sectors, with the technology, media, and telecom industries leading the way. Regarding pricing, input cost inflation decreased to its lowest point since February 2021, while selling prices remained stable, continuing at their lowest level in over four years. Looking forward, business sentiment reached a four-month high, albeit still muted against the backdrop of historical survey data due to ongoing uncertainty.