Brazil’s retail sector ended 2025 on a stronger footing, with sales rising 2.3% year-on-year in December, up from a 1.5% annual increase recorded in November 2025. The latest data, updated on 13 February 2026, indicate a pickup in consumer activity during the key year-end period.
Both the current and previous readings reflect year-on-year comparisons, measuring December and November 2025 performance against the same months a year earlier. The acceleration suggests that Brazilian consumers increased their spending momentum into the close of 2025, offering a positive sign for domestic demand as the country moves into 2026.
