The World Football Championship is indeed a bright event. It brings joy to sports fans and huge profits to organizers. In particular, it refers to FIFA. The Russian World Cup has all chances to become the most profitable event on record for the International Football Association.
The flash estimates showed that football bosses can earn as much as 6.1 billion dollars this year. This forecast was given even before the World Cup 2018 started. Organizers managed to reach such high profitability thanks to increasing popularity of football and global scale of the event.
Participation in this project becomes more and more expensive for sponsors with every passing year. Broadcasting rights alone brought FIFA over 3 billion dollars. The sponsorship packages replenished FIFA accounts with 1.65 billion dollars which is 200 million more than in the previous year for the same advertising volume. Cost of sponsors’ participation advanced as the number of those who wanted to sponsor the championship rose. This year Chinese companies took the lead. Seven out of twenty official sponsors of the World Cup 2018 are from China. Electronic Arts, a video game developer, spent 160 million dollars last year to buy the right to use the brand of this World Cup in the football simulator FIFA 18. This sum is bigger by 233% than the previous year’s one.
In 2014 FIFA earned 4.8 billion dollars when the World Cup was held in Brazil, while in 2010 it made a profit of 3.9 billion in South Africa. Reportedly, Russia, the host country of FIFA World Cup 2018, will increase its gross domestic product by 1%.
