Burger King Company LLC, a subsidiary of Restaurant Brands International Inc. (QSR, QSR.TO), stated on Tuesday that they would be investing an additional $300 million in a project called "Royal Reset 2.0". The chief aim of this initiative is to revamp and modernize their establishments across the United States.
The "Royal Reset 2.0" initiative is set to incorporate a futuristic design - termed Sizzle. The Sizzle design will be dynamic and prioritize enhancing the customer experience. Additionally, the plan provides qualitatively superior improvement possibilities for franchise owners.
Burger King has previously injected $250 million and $500 million into similar initiatives under their "Reclaim the Fame" program, resulting in a noted increase in both average sales and profitability of U.S branches.
Presently, Restaurant Brands International's stock is quoted at $74.50 on the New York Stock Exchange, marking an increase of 0.89 percent.
