In November 2025, Italy experienced a 0.5% increase in retail sales from the previous month, maintaining the growth rate observed in October and exceeding market expectations of a 0.3% rise. Food sales saw a consistent growth of 0.5%, matching October's figures, while non-food sales experienced a stronger increase of 0.7% compared to 0.4% in the previous month. On an annual scale, retail sales expanded by 1.3% in November, mirroring the growth rate of October. There was a notable surge in non-food sales, which climbed by 1.4% from 0.5% in October, although growth in food sales decelerated to 1.3% compared to 2.3% previously. Within the non-food sector, perfumery and personal care products led with a significant rise of 5.9%, while other product categories saw a modest decline of 0.4%. When compared to the same period last year, the value of retail sales increased for large-scale distributors by 2.1% and by 8.3% for e-commerce, yet it decreased by 0.5% for small retail businesses and by 1.9% for sales outside of traditional stores.