The CRO coin was conceived in 2016, entered the market at the beginning of 2019, but only began to attract attention after a couple of years. This is the base coin of the Crypto.com exchange, which is a crypto platform designed to support the trading of all cryptocurrencies and all services related to cryptocurrencies.
The coin was created in order to complement the platform within the ecosystem and allow individuals to choose different levels of privileges.
Despite regulatory bans on ads and increased scrutiny by regulators, ad campaigns keep Crypto.com in the spotlight.
The Crypto.com project (blockchain coin) is aimed at global consumers.
Late last year, following the news that the exchange was sponsoring the American women's professional soccer team Angel FC, Crypto.com bought 30 seconds of Super Bowl LVI airtime.
Since then, the coin has gained even more popularity.
The marketing campaign is part of Crypto.com's ambition to be among the top 20 consumer brands over the next 3-5 years.
However, Crypto.com's time has coincided with increased scrutiny from regulators. It was reported in the news last month that the two ads of Crypto.com were banned in the UK. However, the ban has not yet violated brand awareness.
According to the market assessment Crypto.com conducted in July 2021, and in June 2021, the number of cryptocurrency users worldwide reached 221 million. In just 4 months, the number of cryptocurrency users has doubled from 100 to 200 million. The adoption of altcoins has been a key driver of growth, and meme coins such as Dogecoin (DOGE) and Shiba Inu Coin (SHIB) have driven growth.
Growth is likely to continue since the NFT market and the Metaverse are also generating interest. Therefore, it will be more important for exchanges not only to maintain, but also to increase market share.
The price movement of the CRO coin continues to strengthen on the solid rally that formed last week.
The Crypto.com blockchain coin has proven to be stable and the market's problems in the past few days have not affected the trend of the price movement of CRO in any way.
Price forecasts suggest that the price will reach $1.00 this year.
