Bitcoin is holding up relatively well after the recent sell-off, although there are few willing buyers above the $116,000 level. Most market participants are waiting for a deeper correction toward the $106,000 area before making a move — and there are fair reasons for that. The market needs time to recover after losing nearly $20 billion in less than a week. This is reflected in the ongoing consolidation observed across many cryptocurrencies.
Meanwhile, in Q3 of this year, a record number of companies increased their exposure by investing in Bitcoin. The number of public companies holding Bitcoin rose to 172, which is almost a 40% surge compared to three months earlier. As of September 30, these companies collectively held over 1.02 million BTC, valued at approximately $117 billion. Over the past two weeks, that figure has increased slightly to 1.02 million BTC and $118.4 billion.
This surge in corporate interest reflects growing recognition of Bitcoin as a legitimate asset class and a potential hedge against inflation. The trend is also supported by improved crypto market infrastructure, making investments more accessible and secure for large players. Increased corporate participation not only helps stabilize Bitcoin prices but also promotes its wider adoption as a means of payment and a store of value. Companies holding Bitcoin can use it for various purposes, including diversifying treasury reserves, facilitating international transactions, and attracting new customers.
However, it's important to note that corporate investments in Bitcoin also carry risks. Price volatility can significantly impact financial performance, and regulatory uncertainty remains a key factor that could influence future investment decisions.
The most aggressive accumulators were public companies that added over 193,000 BTC to their balances — a 20.68% rise compared to the previous quarter. Bitcoin adoption by public companies has significantly outpaced growth in other sectors, such as private companies and exchange-traded funds (ETFs), where growth reached 2.21% and 6.7%, respectively.
Among the top corporate holders are well-known names like MicroStrategy, which owns 640,031 BTC, as well as new players like Metaplanet, which more than doubled its Bitcoin assets during the quarter.
Trading recommendations
Bitcoin From a technical standpoint, buyers are now aiming to regain the $113,800 level, which opens a clear path toward $116,300, and from there it's a short distance to $118,400. The furthest target is the high around $120,600 — breaking above this would confirm a strengthening bull market. In case of a decline, buyers are expected to emerge around $111,400. A drop below this area could quickly push BTC down to $109,300, with the furthest bearish target at $106,700.
Ethereum A firm breakout above the $4,180 level opens the door for a move toward $4,318. The furthest bullish target is the high around $4,403 — breaking this level would suggest stronger buyer interest and a continuation of the bull market. If ETH pulls back, buyers are expected around $4,037. A drop below this area could send ETH quickly down to $3,858, with the furthest bearish target at $3,717.
What's on the chart
- The red lines represent support and resistance levels, where price is expected to either pause or react sharply.
- The green line shows the 50-day moving average.
- The blue line is the 100-day moving average.
- The lime line is the 200-day moving average.
Price testing or crossing any of these moving averages often either halts movement or injects fresh momentum into the market.
