Youtube paid $1 billion to its media partners under the Contend ID program which checks all the videos uploaded to website to check whether they could infringe copyright.
Thanks to the Content ID, producers can manage their rights and find videos with their own content and either monetise or block them. Fred von Lohmann, legal director for copyright at Google, said that a lion’s share of the owners opt for monetisation which is carried out by adding an advertisement to a user’s video clip.
