According to Brand Finance, Ferrari is now the world’s „most powerful brand” leaving behind such giants as Google and Coca-Cola. Meanwhile, Apple is recognized as the most expensive brand in the world. However, its major rival, Samsung, seems to be heading to the top.
The triumph of Ferrari was prompted by unparalleled loyalty demonstrated by the owners of cars with the famed prancing horse logo. Interestingly enough, the promotional campaign of the car producer costs mush less than those of Google and Coca-Cola. What is more, Ferrari is proud to have one of the biggest revenues per customer. Its net profits rose to 152.4 million euros during the first nine months of 2012, which is 7.6% more than in 2011.
Apple was announced to be the most expensive brand in the world; its brand value increased to $87 billion. Samsung ranks second — its value rose by 54% in a year. The third place is taken by Google estimated at $52.1 billion (+4.7%).
“Brand is one of many intangible assets that drive profitable growth. With revenues in the tens of billions, Apple and Samsung are slugging it out for global brand supremacy and are vying with each other to create strong «customer love» for their brands,” Brand Finance CEO David Haigh said.
