Well-known global brands continue to benefit from the growing popularity of cryptocurrencies. Fast food chain Burger King has always boasted a reputation for its progressive advertising campaigns. This time, it has focused its attention on the cryptocurrency boom. As part of a new promotional campaign, Burger King plans to give away 20 BTC, 200 ETH, and 2 million DOGE, which is equivalent to approximately $2.5 million. So far, only customers of US restaurants will get a chance to grow rich. Burger King's Royal Perks is a new loyalty program and it will last three weeks. It is necessary to spend more than $5 on the BK app to become a Royal Perks member. The majority of users will get DOGE (about $0.27). Roughly one in every 10,000 will receive an ether (about $4,200) and one in every 100,000 will obtain bitcoin (about $61,800). The reward will be credited to a Robinhood crypto account. Notably, the company launched its crypto wallet in early fall and is now widely promoting it in the market. A joint advertising campaign with Burger King should noticeably increase its popularity. The new crypto wallet is positioned by its creators as common storage for all virtual currencies. It is protected by a private key and personal identification. Besides, the application has a feature that will allow users to use digital currencies without additional conversion of coins into dollars.
