The Research in International Business and Finance journal published research prepared by a group of economists. They analyzed market prices for LEGO sets, which are popular around the world. The experts concluded that LEGO sets overperformed gold, stocks, and bonds in terms of price growth in the market.
In terms of investment, toy bricks are more profitable than gold, shares, or other securities and calculations prove this. LEGO sets are limited and their prices grow faster, especially for thematic sets dedicated to popular movies, books, or famous buildings (for example, Millennium Falcon, Cafe on the Corner, and Taj Mahal). Besides, supply for LEGO sets in the secondary market weakens annually, and given that LEGO has a huge fanbase willing to buy the sets as nostalgic items, prices for them are considerably increasing.
Secondary market prices change from -50% to 600% two or three years after a set is released. Prices for small and large sets grow faster than medium-sized ones because small and large sets include a lot of unique parts or figures. Researchers note that prices are weakly dependent on the stock market.
However, investments in LEGO may generate returns only over three years. LEGO shares are also a good investment as the company doubled its revenues just over the first half of 2021. The reason for such growth was parents who needed to entertain their children staying home during lockdowns.
