According to Bloomberg, Apple, which previously lagged behind in the AI race, is now working hard to catch up with competitors. The company is now testing an innovative version of a chatbot that some engineers called AppleGPT.
Apple, along with OpenAI and Google, is developing large language models and its own chatbots in a bid to rival ChatGPT and Bard. However, the company has just started developing generative artificial intelligence tools for consumers.
The company has created a framework called “Ajax” that enables the creation of large language models. The project was generously funded by the Ajax Partnership Fund, which explains the name. In addition, the company has already developed the AppleGPT chatbot service.
The new project appeared as the collaboration of several teams. After the announcement, Apple shares rose by 2.3%, reaching a record high of $198.23 apiece. At the same time, Microsoft stock, the partner of OpenAI, lost about 1%.
For several years, Apple has incorporated AI technologies into its products. Now, the company has cemented its presence in the generative tools market. ChatGPT technology has been very popular with consumers and businesses in recent months. This led to a huge demand for similar products. According to Tim Cook, the IT giant plans to gradually add AI to most of its products.
Analysts believe that unless the company develops its own competitive products, it could face a very sad fate. Generative AI tools can markedly change the way people use phones, computers, and other devices. Therefore, the company has to be on top of its game.
Apple is now building the backbone for AI services using the Ajax platform as well as AppleGPT, designed for internal use. Ajax was created in 2022 to unify machine learning development at Apple.
This tool is similar to Bard, ChartGPT, and Bing AI and is still available as a web app. Its design has become more user-friendly but new functions have not been added yet. This tool is not suitable for widespread use.
