In March 2025, Thailand experienced a 0.5% month-over-month decrease in personal consumption, following a 0.9% rise in February. This downturn represents the first decline since November of the prior year. The decline was primarily attributed to decreased expenditure on services, notably within the hospitality and restaurant sectors, as the tourism industry faced a deceleration. Additionally, spending on both nondurable and durable goods saw a reduction, particularly affecting passenger car sales. There was also a drop in semi-durable goods consumption, influenced by lower imports of textiles and apparel, alongside weaker sales figures. Meanwhile, consumer confidence eroded due to worries regarding US trade policies, geopolitical tensions, and escalating living costs.